Breaking The Glass Ceiling: Women Real Estate Lead…

Breaking The Glass Ceiling: Women Real Estate Lead…


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Breaking The Glass Ceiling: Women Real Estate Lead…

Although many perceive real estate as a male-dominated business, the National Association of Realtors’ most recent member survey showed 65 percent of the nation’s Realtors are women — a number that’s poised to keep growing as the Great Resignation inspires more women to find success and financial freedom in the industry.

However, that success doesn’t always come easy. For women, the specter of sexism and for some, also racism, raise barriers to building a robust business as a solo agent, crafting an award-winning team, founding a groundbreaking brokerage or leading national brands in a C-suite position.

“It’s still a reality that a man’s career is a man’s career and everything else is second,” ERA American Real Estate Director of Marketing and Business Development Kim Luckie told Inman of how outdated gender expectations impact women. “For women and our careers, there’s an expectation that there’s balance because that’s the societal expectation —  a woman is going to need to carefully balance both work and family.”

“I can’t wait until women don’t have to answer [the work-life] question,” she added. “That’ll be the day that we know things have changed. When we don’t feel like we have to explain how we balance it all.”

Until then, Luckie and three other dynamic leaders — Lasha Raddatz, Marion Weiler and Jackie Soto — are expertly navigating the challenges and the questions that come with being a woman in real estate.

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Lasha Raddatz

Keller Williams Integrity Lakes team leader Lasha Raddatz’s real estate career has been a winding road. She started her journey with a brief stint as a commercial property manager for CBRE, which led Raddatz to earn her sales license and build a robust solo sales career before the Great Recession brought it tumbling down.

“[CBRE] sent me to real estate school and I thought, ‘Hmm, I’ve always wanted to be a Realtor…