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The market is growing muddled, meaning agents need to help their clients understand what’s out there. Luckily, a number of software providers have emerged to help sellers weigh their options when it comes to iBuyers and traditional market offers.
After a momentous year for iBuyers, where do instant offer companies like Offerpad, Opendoor and Redfin Now go from here? All February, Inman will dig into iBuyers to determine what the new year has in store, where opportunities lie for real estate agents and what brokerages should expect. It’s iBuyer Month at Inman.
With iBuyers accounting for just more than 1 percent of the total home sales in 2021, is it safe to say the iBuyer era is official?
Yes and no.
Without knowing what percentage of sales officially kick off an “era,” the industry should at least accept that even despite Zillow’s departure from the sector, it remains a compelling consumer option.
And speaking of options, a number of technology companies have emerged to help buyers and agents understand how an institutional homebuyer fits in among traditional sales. And typically, when third-party innovations surface to support a business niche, it’s usually a good sign that it may soon become more than a niche.
While Inman has talked plenty about iBuying in general, there hasn’t been as much news shared about the tools helping buyers sort through all the new ways they have to sell. So here’s a breakdown of solutions that do just that.
Zoodealio
Read the Inman Review
Zoodealio is a cool, creative company blending technical expertise with market savvy to help buyers navigate the menagerie of the modern market. It provides multiple channels for the consumer, but starts the experience with the agent through their own iBuyer landing page.
Agents can walk their sellers through the Multi Offer Dashboard, essentially an illustrative breakdown of cash offer options, including their own buying program, and those from the likes of OpenDoor,…
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